Most emotional baiting is made of paper, not steel. The paper baiting cannot really do anything to alter your life because most of it is made with words, like belittling comments. The decoder of these comments (you) wants to defend. If you don’t defend a belittling comment it is assumed the other will see it as fact and do it again. Most of the time these comments are one-time-only. If you don’t defend yourself but move-on, you are conditioning the encoder that the bait was only paper and not steel so it is not likely to be reinforced.